Effective Rhetoric, Effective Writing: Parallelism in Technical Communication

When two or more concepts are logically equal, the same grammatical structure can be repeated to improve writing style and readability, for example, "Reading is to the mind what exercise is to the body."

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Principle Seven: Communicate Visually

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Principle Seven: Communicate Visually The primary task of technical writers is to write. However, technical communication encompasses many fields of expertise. One field that technical writers should be familiar with is visual design, also referred to as visual communication design. Visual design ‘Visual design is the use of imagery, color, shapes, typography, and form to […]

Principle Six: Organize Information Logically

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Principle Six: Organize Information Logically Unstructured text typically consists of one paragraph after another, maybe with a randomly formulated title here and there. Information presented in this way is monotonous and visually unappealing. Furthermore, unstructured text provides no anchor points for the human eye nor perceptible patterns which makes it difficult for users to skim […]

Principle Five: Negate with Purpose

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Principle Five: Negate with Purpose Negate (verb): to use a negative sentence or word with a negative connotation.* Writers in marketing communications know that it pays to adopt a positive tone of voice. Unlike marketing content writers, software developers are often better at criticizing their work than extolling the virtues of their products. However, in […]


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  • In a nutshell, I optimize user interface text such as control labels and create on-screen instructions and help documentation for developers & customers. | Helen works as a user assistance lead at SAP SE.